An enclosed, audio-reactive room. Guests feel the bass in the seat while the walls move with the track. It's our lead activation for high-impact events, with a Mini Room for mid-size shows and a canopy for local meets.
AI concept footage with a demo beat. Tap the video for sound; the glow pulses on the beat.
20×20 island, 3 seats, 3 projectors, 12 ft walls, open top. SEMA-class shows, major car shows, festivals.
Entrance and exit on opposite corners keep the line moving. The tech closet holds the media PC, mixer and power. Three short-throw projectors cover the back and side walls; the two 85" TVs face out on the exterior walls and loop the trailer.
Owned items are listed at $0 so the kit is complete. Hover a line for a quick look. Click any line to open it: specs, cost, and every option we're exploring (buy it built, direct from China, DIY).
| Item | Qty | Unit | Cost | Note |
|---|---|---|---|---|
| Structure | ||||
| 12" box truss, 10 ft sections (perimeter + uprights) ↗ | 12 | $495 | $5,940 | Soundhouse buys: reusable for its own events |
| Corner blocks + base plates | 8 | $175 | $1,400 | Soundhouse buys with the truss |
| Fire-rated black velour drape, 12 ft, per 10 ft panel | 8 | $300 | $2,400 | Soundhouse buys; pipe and drape rents out constantly. Needs flame certificates |
| Printed front facade with portal opening (tension fabric, 20×12 ft) | 1 | $4,500 | $4,500 | Custom quote |
| Backlit BASSCRAFT logo lightbox on top | 1 | $1,500 | $1,500 | |
| White fire-rated projection fabric, interior walls | 6 | $150 | $900 | |
| Visuals | ||||
| Short-throw laser projector | 1 | — | $0 | The one we bought |
| Epson EpiqVision Ultra LS650 short-throw laser, 3,600 lm ↗ | 2 | $2,800 | $5,600 | Soundhouse inventory, rentable between shows |
| Visuals operator: Ben Randall, own media rig + Resolume | 1 | — | per show | Hired per show, rate to confirm; no PC or license to buy |
| Samsung 85" M70H Mini LED TVs, one on each outer wall | 2 | — | $0 | Soundhouse has them; newest delivered 9/27 |
| TV floor stands or truss mounts | 2 | $250 | $500 | Soundhouse buys: every AV gig uses them |
| Seats + audio | ||||
| PA: 4 compact speakers + sub, mixer | 1 | — | $0 | Soundhouse |
| Audio interface, distribution amp, seat line-in cables | 1 | $400 | $400 | |
| Demo seats (the pair Arman bought) | 2 | — | $0 | |
| Two more matching demo seats | 2 | $500 | $1,000 | About $1,000 for the pair; confirming with Arman. Fleet of 4: 3 in the Room plus a spare |
| Steel seat bases (Austin metal shop) | 3 | $250 | $750 | Estimate until the shop quotes |
| Basscraft cushion + controller kits | 3 | — | $0 | From inventory |
| Floor, light, ops | ||||
| Black interlocking carpet tiles, 20×20 kit ↗ | 1 | $1,106 | $1,106 | Greatmats, $2.85/sq ft; packs in bins, reusable |
| Logo mat, 6×10, set flush where 15 tiles come out | 1 | $575 | $575 | Mat Supplier Group quote; one floor level, no rug on rug |
| LED neon portal edge + 8 cyan uplights | 1 | $1,200 | $1,200 | |
| Greeter tablet + stand (lead capture) | 1 | $600 | $600 | |
| Road cases | 1 | $2,000 | $2,000 | |
| Power distro, stingers, UPS | 1 | $600 | $600 | Soundhouse buys |
| Smoke detectors, extinguisher, fire certs | 1 | $250 | $250 | Enclosed booths need them at most venues; SEMA requires flame certificates for all fabric |
| Subtotal | $14,781 | |||
| Contingency, 15% | $2,217 | Freight on purchases, tax, misc hardware | ||
| Total to buy | $16,998 | |||
| Soundhouse buys separately (not in this total) | $16,440 | AV Soundhouse owns and can rent out between shows | ||
The build is a one-time cost; this is what each event costs to run. Soundhouse covers the AV and gear, so we skip rentals. Trucks are U-Hauls on Soundhouse's business account plus fuel. Crew is either the two of us ($0) or Soundhouse crew at an internal rate, not the client rate, which Mason coordinates. Ben Randall runs visuals on his own rig and Resolume. The venue's booth fee is the biggest line and the one we control by choosing shows.
| Venue / space fee | $0 – $250 |
| In-town U-Haul + fuel | $40 – $80 |
| U-Haul damage coverage | $15 – $30 |
| Crew: 2 people. $0 if we staff it; Soundhouse crew at internal rate if they run it | $0 – $682 |
| Event liability insurance, per show | $0 – $300 |
| Printing, QR cards, water | $50 – $100 |
| Per show | $105 – $1,442 |
| Booth space fee (varies by show) | $1,000 – $3,000 |
| Venue electrical | $150 – $500 |
| 26 ft U-Haul, 3 days + ~400 mi at $1.19/mi, with coverage | $550 – $700 |
| Fuel, ~400 mi at 10 mpg | $100 – $160 |
| Crew labor: 2 people, 3 days incl. overtime. $0 if we staff it; Soundhouse crew at internal rate | $0 – $2,442 |
| Crew travel: 2 nights, one shared room + $60/day per diem | $660 – $760 |
| Extra hands if needed (Mason coordinates) | $0 – $1,200 |
| Visuals: Ben Randall, own rig + Resolume (rate to confirm) | $0 – $1,000 |
| Event liability insurance, per show | $0 – $300 |
| Insurance certificate, printing, consumables | $100 – $350 |
| Per show | $2,560 – $10,412 |
| Booth space: 400 sq ft ($24.95 member / $39.95 non-member) + $4,500 island fee | $14,480 – $20,480 |
| Show services: electrical, rigging, cleaning, internet | $3,000 – $6,000 |
| Drayage (moving our crates from the dock to the booth) | $1,500 – $5,000 |
| Install and dismantle labor where union rules apply | $1,500 – $5,000 |
| 26 ft U-Haul one-way each direction + fuel + coverage, ~2,500 mi | $4,000 – $6,000 |
| Crew labor: 2 people, 6 days. $0 if we staff it; Soundhouse crew at internal rate | $0 – $4,092 |
| Crew travel: 2 people, 6 nights, flights, one shared room, per diem | $2,600 – $3,400 |
| Local Vegas booth help, 4 show days (queue, breaks, lead capture) | $1,200 – $1,800 |
| Extra hands if needed | $0 – $1,500 |
| Visuals: Ben Randall, own rig + Resolume, 6 days (rate to confirm) | $3,000 – $4,800 |
| Event liability insurance naming SEMA, per show | $0 – $500 |
| Printing, consumables | $300 – $800 |
| Per show | $31,580 – $59,372 |
Demos assume 90-second sessions and a realistic share of full seats. Break-even counts Starter kits at $449 retail against about $225 unit cost (the 100-unit quote), so about $224 of margin each, sold at full price. Venue fees for Texas shows vary widely; confirm per show.
One music source feeds three things at once, so the seats, the speakers and the visuals stay locked together.
| Step | What it is | Gear |
|---|---|---|
| 1. Source | A 90-second demo playlist on loop, or a live DJ at festivals | Laptop, or DJ mixer |
| 2. Split | A small mixer sends the same signal three ways | Soundhouse mixer or DSP |
| 3a. Seats | Wired into each controller's audio line-in, so every seat hits at the same instant and room noise doesn't matter | Our demo seats |
| 3b. Speakers | Four compact speakers and a sub, kept at conversation volume | Soundhouse PA |
| 3c. Visuals | Software reads the bass, kick and snare and drives the wave graphics live | Media PC + Resolume Arena or TouchDesigner |
| 4. Projection | Short-throw laser projectors cover the back and side walls; the floor is optional | 1 owned + 2 more |
The 85 dB rule works in our favor. SEMA caps sound inside any exhibit at 85 decibels. Most audio brands have to turn down. Our product is felt, so the room stays at a normal volume while guests still get hit with the bass through the seat. That's the pitch in one line: the loudest booth on the floor at 85 dB.
10×20 inline, 2 seats facing the aisle, reactive waves on the 110" screen behind them, an 85" TV on each side wall. The screen, seats, TVs, tablet and software all carry into the full Room.
| Item | Qty | Unit | Cost | Note |
|---|---|---|---|---|
| Structure | ||||
| 10×20 backlit SEG booth kit, custom black print with arch + logo header ↗ | 1 | $6,300 | $6,300 | 8.2 ft tall, legal for inline booths |
| Visuals | ||||
| 110" projection screen (back wall, behind the seats) | 1 | — | $0 | Arriving in ~6 weeks |
| Short-throw laser projector | 1 | — | $0 | The one we bought |
| Screen frame + projector shelf | 1 | $200 | $200 | |
| Samsung 85" M70H Mini LED TVs, one on each side wall | 2 | — | $0 | Soundhouse has them |
| TV floor stands | 2 | $250 | $500 | Soundhouse buys |
| Existing laptop running the visuals | 1 | — | $0 | Or the per-show visuals operator |
| Resolume Avenue license (single output) ↗ | 1 | $330 | $330 | €299 |
| Seats + audio | ||||
| 2 compact speakers + small sub | 1 | — | $0 | Soundhouse |
| Distribution amp + seat line-in cables | 1 | $250 | $250 | |
| Demo seats (the pair Arman bought) | 2 | — | $0 | |
| Steel seat bases (Austin metal shop) | 2 | $250 | $500 | Estimate until the shop quotes |
| Basscraft cushion + controller kits | 2 | — | $0 | From inventory |
| Floor, light, ops | ||||
| Black interlocking carpet tiles, 10×20 kit ↗ | 1 | $553 | $553 | Greatmats, $2.86/sq ft |
| Logo mat, 6×8, set flush where 12 tiles come out | 1 | $460 | $460 | Mat Supplier Group quote |
| LED neon portal edge | 1 | $300 | $300 | |
| Greeter tablet + stand | 1 | $600 | $600 | |
| Rolling cases + cart | 1 | $800 | $800 | SEG kit ships in its own cases |
| Power strips, stingers, UPS | 1 | $300 | $300 | |
| Extinguisher + fabric flame certificates | 1 | $100 | $100 | Most indoor shows ask for flame certs on booth fabric; get them from the kit supplier |
| Subtotal | $10,693 | |||
| Contingency, 15% | $1,604 | Freight on purchases, tax, misc hardware | ||
| Total to buy | $12,297 | |||
| Soundhouse buys separately (not in this total) | $500 | AV Soundhouse owns and can rent out between shows | ||
10×10 outdoor, 2 seats facing the crowd, one 85" TV behind them running the reactive waves. Cars & Coffee and meets.
| Item | Qty | Unit | Cost | Note |
|---|---|---|---|---|
| Structure | ||||
| Custom printed 10×10 canopy, heavy-duty frame, logo valance ↗ | 1 | $700 | $700 | From $350 base; heavy frame + print ~$700 |
| Printed black back wall + 2 half side walls ↗ | 1 | $450 | $450 | |
| Canopy weights, 40 lb | 4 | $38 | $152 | Required at most outdoor events |
| Visuals | ||||
| Samsung 85" M70H TV behind the seats, running the reactive waves | 1 | — | $0 | Soundhouse has it |
| Rolling TV floor stand | 1 | $250 | $250 | Soundhouse buys |
| Resolume Avenue on an existing laptop ↗ | 1 | $330 | $330 | €299 |
| Seats + audio | ||||
| Powered speaker + sub | 1 | — | $0 | Soundhouse |
| Distribution amp + seat line-in cables | 1 | $150 | $150 | |
| Demo seats (the pair Arman bought) | 2 | — | $0 | |
| Steel seat bases (Austin metal shop) | 2 | $250 | $500 | Estimate until the shop quotes |
| Basscraft cushion + controller kits | 2 | — | $0 | From inventory |
| Floor, light, ops | ||||
| Black interlocking carpet tiles, 10×10 kit ↗ | 1 | $277 | $277 | Greatmats, $2.85/sq ft |
| Logo mat, 4×6, set flush where 6 tiles come out | 1 | $210 | $210 | Mat Supplier Group quote |
| Battery cyan uplights | 4 | $80 | $320 | |
| Portable power station, ~2 kWh | 1 | $1,300 | $1,300 | Only if the venue has no power |
| Greeter tablet + stand | 1 | $600 | $600 | |
| Cart + bins | 1 | $300 | $300 | |
| Fire extinguisher | 1 | $60 | $60 | Many outdoor events require one, especially with a power station |
| Subtotal | $5,349 | |||
| Contingency, 15% | $802 | Freight on purchases, tax, misc hardware | ||
| Total to buy | $6,151 | |||
| Soundhouse buys separately (not in this total) | $250 | AV Soundhouse owns and can rent out between shows | ||
| Build | Size | Seats | Use | To buy |
|---|---|---|---|---|
| Frequency Room | 20×20 island | 3 | SEMA-class shows, festivals | $17,000 |
| Mini Frequency Room | 10×20 inline | 2 | Regional shows, dealer events | $12,500 |
| Starter canopy | 10×10 outdoor | 2 | Cars & Coffee, meets | $6,000 |
Bought one at a time, each step reuses the seats, cushions, tablet, TV stands and software from the step before, which takes the combined cost from $35,446 to $31,387.
| Step | New spend | Running total |
|---|---|---|
| Starter canopy | $6,151 | $6,151 |
| Mini Frequency Room | $10,250 | $16,401 |
| Frequency Room | $14,986 | $31,387 |
About 10–12 weeks from yes to first show. That rules out SEMA this November for the full room; the Mini Frequency Room can make it if we have a booth.
| Weeks | Work |
|---|---|
| 1–2 | Final layout, venue rules check, order truss, drape, projectors |
| 3–8 | Facade and graphics production; build the reactive visuals and demo playlist |
| 9–10 | Full test build at Soundhouse, film it for content |
| 11–12 | Pack, ship, first show |
A first pass at the actual screen content, the same look on the Room's walls, the Mini Room's screen and the canopy TV. The bars and trace are driven by the audio itself, so every kick hits the seat and the picture at the same instant. At events this runs live in Resolume off the demo playlist; this is a rendered 32-second loop.
The 30-second loop for the two 85" TVs on the Room's exterior walls: ice-blue product spots of the cushion, the controller and a night drive, the real logo throughout, and an end card with a QR to basscraft.co. Built to read with the sound off.
Sources: SEMA 2025 Exhibit Display Regulations (85 dB limit, covered-booth and height rules) · Steadfast Displays 2026 booth cost guide (rental, custom, drayage, freight ranges). Prices: UsedLighting (truss) · Epson LS650 · Resolume · LookOurWay SEG kit · Vispronet canopy. Other lines are estimates. Renders and footage are AI concept art.